Public E-Commerce Company
4X User Engagement
Business Challenge
Nasdaq-listed company: User engagement for Customer Brand Products limited by poor matching of listings to brand certified information - limiting revenue growth.
Our Solution
Developed a real-time ML platform on Snowflake & Kubernetes, using Claude via Bedrock for advanced recommendations and LanceDB for semantic search, replacing a slow Redshift-based batch system.
Key Technologies
- Snowflake data warehouse
- DBT for transformations
- Fivetran for data import
- Real-time ML platform on K8s (AWS)
Timeline:
6 months (2 months architecture, 4 months implementation)
Innovation:
First implementation of Claude-powered recommendation system in their vertical.
Results & Impact
- 4x increase in user engagement metrics
- Real-time recommendations serving ~1M requests/day
- Platform scales to support 5x more users without infrastructure changes